How Much Should A Website Cost For My Trade Business?

If you run a trade business, your website isn’t just an online brochure — it’s often your hardest-working employee. It runs 24/7, takes enquiries while you’re on the tools, shows off your past work, and helps potential customers decide whether to call you or your competitor.

One of the most common questions tradies ask is: how much should a website actually cost? The answer depends on size, structure, and quality — but for most trade businesses, websites don’t need to be overly complex to be effective.

Below, we break down realistic website costs for tradies, what you should expect at each price point, and why going too cheap can often cost you more in the long run.

Typical Website Costs for Trade Businesses

For most trade businesses, website pricing generally falls into the following ranges:

• $1,000 – $2,000: Single-page website
• $2,000 – $3,000: Basic 5-page website
• $4,000 – $5,000: 10-page website
• $6,000 – $7,000: 15–20 page website

These price ranges reflect professionally built websites designed to generate enquiries, not DIY templates or overseas “churn and burn” builds.

$1,000–$2,000: Single-Page Website

A single-page website is often a good starting point for new trade businesses or sole traders who just need an online presence.

What you typically get:

• One scrolling page with clear sections
• Overview of services
• About your business
• Before and after photos
• Customer testimonials or reviews
• Simple contact form
• Click-to-call phone number

This option works well if you:

• Are just starting out
• Rely heavily on referrals
• Mainly need a place to send customers from Google or social media

However, single-page websites can be limiting when it comes to SEO, especially if you service multiple locations or offer several services.

$2,000–$3,000: Basic 5-Page Website

A 5-page tradie website is one of the most popular options for tradies and offers a strong balance between cost and performance.

Common pages include:

• Home
• About
• Services
• Gallery (before & afters)
• Contact

What this level usually includes:

• Professionally written content
• Optimised images and videos
• Easy-to-use contact form
• Mobile-friendly design
• Clear calls-to-action

This setup gives your business credibility, helps customers understand what you do, and starts laying the foundation for SEO.

For many small trade businesses, this is enough to generate consistent leads when paired with Google Business Profile and basic SEO.

$4,000–$5,000: 10-Page Website

A 10-page website is ideal for established trade businesses looking to grow or dominate their local area.

Typical page structure:

• Home
• About
• Multiple service pages
• Gallery
• Project pages (individual job breakdowns)
• Blog
• Contact

Why this works well:

• Each service gets its own dedicated page
• You can target different keywords more effectively
• Project pages show real-world examples of your work
• Blog content helps support SEO and rankings

This level of website gives you far more flexibility and allows your site to grow alongside your business.

$6,000–$7,000: 15–20 Page Website

Larger trade businesses or those servicing multiple locations often benefit from a more comprehensive site.

Common additions at this level:

• Location-specific pages (e.g. “Plumber Gold Coast”, “Plumber Tweed Heads”)
• Detailed service breakdowns
• Individual project pages for completed jobs
• Educational blog content
• Advanced lead capture forms

This type of website is designed to:

• Capture more organic search traffic
• Support ongoing SEO campaigns
• Position your business as a local authority
• Scale as you add services or locations

While the upfront investment is higher, it often delivers stronger long-term returns.

What Functionality Does a Tradie Website Really Need?

The good news is that most trade websites don’t need complex functionality.

Typically, a high-performing tradie website includes:

• High-quality images and videos
• Before and after galleries
• Clear service explanations
• Simple, reliable contact forms
• Fast loading times
• Mobile-friendly design

You generally don’t need:

• Membership portals
• E-commerce stores
• Complex integrations
• Custom dashboards

Simple, clear, and functional beats flashy every time — especially for trades.

Custom Quote Forms & Booking Forms

Some trade businesses benefit from custom quote forms or booking forms, such as:

• Lawn care pricing calculators
• Cleaning or maintenance estimates
• Job enquiry forms with detailed fields

These can help:

• Pre-qualify leads
• Save time on quoting
• Provide faster responses

However, they don’t suit every business. For complex or highly variable jobs, a simple enquiry form is often more effective than automated pricing.

A good web designer will help you decide whether this functionality adds value or creates friction.

You Get What You Pay For

It’s important to understand that cheaper isn’t always better when it comes to websites.

While there are low-cost options available, they often come with issues such as:

• Poor performance or slow load times
• Broken forms or functionality
• No ownership of your domain or hosting
• Little to no support after launch
• Difficulty making updates yourself

Many tradies end up paying twice — once for a cheap website, and again to have it fixed or rebuilt properly.

A professionally built website should be:

• Easy for you to understand
• Easy to update or maintain
• Supported by someone you can actually contact
• Built on solid hosting and domain foundations

Understanding Domains & Hosting Matters

One common issue with cheap websites is that business owners don’t actually know who owns their domain or hosting.

A good website provider should:

• Explain how your domain works
• Ensure the domain is registered in your name
• Set up reliable hosting
• Give you access to your website if needed

Your website is a business asset — not something you should lose access to if a developer disappears.

Conclusion

For most trade businesses, a website should be functional, professional, and built to generate enquiries — not overly complicated or gimmicky.

As a general guide:

• Expect to invest $1,000–$2,000 for a simple single-page site
• $2,000–$3,000 for a solid 5-page website
• $4,000–$5,000 for a strong 10-page site
• $6,000–$7,000 for a scalable, SEO-focused website

Choosing the right tradie website is about long-term value, not just upfront cost. When built properly, your website should pay for itself many times over by bringing in consistent, high-quality leads.