What Pages Should I Have on My Trade Website?

One of the first questions we ask new clients isn't what colours they want or what logo they'd like to use.

It's much simpler.

"What do you want your website to achieve?"

Most tradies answer the same way.

They want more enquiries.

More phone calls.

More quote requests.

The interesting part is that many business owners assume achieving those goals simply comes down to having a good-looking website.

In reality, we've found that the structure of your website is often far more important than the design itself.

Over the years, we've built websites for roofers, plumbers, electricians, landscapers, builders, cabinet makers, pool builders, concreters and many other trade businesses across Australia.

One thing we've consistently noticed is that the websites generating the most enquiries aren't necessarily the biggest or most expensive.

They're simply organised well.

Every page has a purpose.

Every page answers a question.

Every page helps move a potential customer one step closer to making contact.

So, what pages should every tradie website include?

Let's start with the pages that form the foundation of almost every successful trade website.

Build Your Foundation First

One of the biggest mistakes we see is businesses trying to launch a massive website from day one.

They want dozens of suburb pages, blog posts and extra content before they've even built the core pages properly.

Our advice is usually the opposite.

Start by building the pages that customers are most likely to visit first.

Once those pages are performing well, you can continue expanding your website over time.

For most tradies, we recommend building these pages first:

• Home
• About
• Individual Service Pages
• Contact
• Gallery
• Reviews or Testimonials

These pages form the backbone of your website.

Everything else can be built around them.

Your Homepage Is Your Shopfront

First Impressions Matter

Your homepage is often the first page a potential customer will see.

In many cases, people decide within a few seconds whether they're going to stay on your website or leave.

That's why your homepage needs to answer three simple questions almost immediately:

• What do you do?
• Where do you work?
• Why should someone choose your business?

If visitors can't quickly answer those questions, there's a good chance they'll continue looking elsewhere.

One thing we've learnt after reviewing hundreds of tradie websites is that simple homepages often outperform complicated ones.

Customers aren't looking for fancy animations or clever slogans.

They're looking for reassurance that they're in the right place.

What Every Homepage Should Include

A high-performing homepage should include:

• A clear headline explaining what you do.
• A short introduction to your business.
• Links to your main services.
• Your service areas.
• Recent Google reviews.
• Photos of your completed work.
• Strong calls to action.
• Trust signals such as licences, warranties and years of experience.

The goal isn't to tell visitors everything.

It's to give them enough confidence to continue exploring your website.

Your About Page Builds Trust

Many business owners assume the About page isn't particularly important.

Our experience has been completely different.

In fact, it's often one of the most visited pages on a tradie website.

Why?

Because customers want to know who's coming to their home.

Whether they're spending $500 or $50,000, they're choosing someone they can trust.

A good About page helps remove uncertainty.

What Should Be Included?

Your About page should tell your story.

Not because people want your life story, but because they want reassurance that they're dealing with a genuine professional.

Include things like:

• How you got started.
• Your experience.
• Qualifications and licences.
• Your values.
• Information about your team.
• Why you enjoy the work you do.

Most importantly, use real photos.

One thing we've noticed over the years is that genuine photos of you, your team and completed projects consistently outperform stock photography.

People buy from people.

Showing the faces behind the business immediately makes your website feel more trustworthy.

Service Pages Generate Most of Your Enquiries

If we had to choose the most important pages on a tradie website, service pages would be near the top of the list.

One of the biggest mistakes we see is businesses creating one generic "Services" page and expecting it to rank for everything.

Unfortunately, that's not how Google works.

Google prefers pages that focus on one specific topic.

For example, if you're a roofing company, don't create one page that briefly mentions:

• Roof Restorations
• Roof Repairs
• Roof Painting
• Roof Cleaning
• Roof Leak Repairs
• Gutter Repairs

Instead, create a dedicated page for every major service.

This gives Google a much clearer understanding of what each page is about and provides visitors with far more useful information.

What Makes a Great Service Page?

Every service page should answer the questions customers naturally have before requesting a quote.

That includes:

• What the service involves.
• Common problems it solves.
• The benefits of professional work.
• Your process.
• Frequently asked questions.
• Examples of previous projects.
• Clear calls to action.

The goal isn't simply to describe the service.

The goal is to give potential customers enough confidence to choose your business.

Your Contact Page Should Remove Every Barrier

By the time someone reaches your Contact page, they're usually ready to take action.

Your job is to make contacting you as easy as possible.

Unfortunately, many websites accidentally create unnecessary obstacles.

We've seen contact pages with complicated forms, hidden phone numbers and missing business information.

A good Contact page should be simple.

What Should Your Contact Page Include?

We recommend including:

• Click-to-call phone number.
• Simple enquiry form.
• Email address.
• Service areas.
• Business hours.
• Google Map if appropriate.

Don't make people work to contact you.

The easier you make the process, the more enquiries you're likely to receive.

Your Gallery Helps Sell Your Work

People don't just hire tradies based on words.

They hire them based on confidence.

One of the fastest ways to build that confidence is by showing real examples of your work.

Whether you're a roofer, landscaper, cabinet maker or pool builder, customers want to see the quality of your workmanship before making contact.

Your gallery should include:

• Completed projects.
• Before and after photos.
• Different types of work.
• High-quality images.
• Short descriptions where appropriate.

One thing we always encourage clients to do is replace stock photography with genuine project photos wherever possible.

Nothing builds credibility like showing people the work you've actually completed.

Your Reviews Page Can Be the Difference Between Winning and Losing the Job

Think about your own buying habits.

Before spending money on a business, what do you usually check?

For most people, it's reviews.

Your customers are no different.

Google reviews, testimonials and client feedback help answer one of the biggest questions every visitor has:

"Can I trust this business?"

While reviews should appear throughout your website, having a dedicated Reviews page gives potential customers one place where they can see the experiences of previous clients.

For higher-value services like roofing, renovations, pools and custom cabinetry, this page often plays a major role in helping customers make a decision.

Location Pages Help You Win More Local Work

Once your core pages are in place, the next pages we usually recommend are location pages.

For most tradies, these become some of the most valuable pages on the website because they help your business appear in local Google searches.

Think about how people actually search.

They don't usually type:

• Roofer
• Plumber
• Electrician

Instead, they search for things like:

• Roof Restoration Penrith
• Plumber Burleigh Heads
• Electrician Joondalup
• Pool Builder Hope Island

Google wants to show businesses that are genuinely relevant to those locations.

Location pages help demonstrate exactly where you work and the services you provide in each area.

What Makes a Good Location Page?

One of the biggest mistakes we see is businesses copying the same page twenty times and simply changing the suburb name.

Unfortunately, Google has become very good at recognising duplicate content.

A good location page should include:

• Information about the suburb or area.
• The services you provide there.
• Common problems homeowners experience.
• Nearby landmarks.
• Examples of work you've completed locally.
• Internal links to relevant service pages.
• A clear call to action.

When every location page is genuinely useful, they become one of the strongest local SEO tools available.

Project Pages Are One of the Most Underrated Pages on a Tradie Website

If there's one page we think more tradies should have, it's project pages.

Most websites have a gallery full of photos.

Very few explain the story behind those projects.

That's where project pages become incredibly valuable.

Instead of simply uploading images, you can explain:

• What the customer needed.
• The challenges involved.
• The solution you recommended.
• Materials or products used.
• The finished result.

These pages do three important things.

First, they demonstrate genuine experience.

Second, they build trust because customers can see the quality of your work.

Third, they support your SEO by creating unique, helpful content around the services you provide.

We've found project pages work particularly well for businesses like:

• Roofers
• Builders
• Pool builders
• Landscapers
• Cabinet makers
• Renovators

Every completed job is another opportunity to showcase your workmanship and give future customers confidence in your business.

Blog Pages Help Your Website Grow Over Time

Once your core website is established, blogging becomes one of the best ways to continue growing your online presence.

One of the biggest misconceptions is that blogs are only there to fill your website with more content.

In reality, every quality blog gives your business another opportunity to appear in Google.

Think about the questions customers ask you every week.

Questions like:

• How much does a roof restoration cost?
• Why is my hot water system leaking?
• Can roof tiles be painted?
• How often should gutters be cleaned?
• How long does a concrete driveway last?

Those are exactly the questions homeowners are searching before they're ready to hire someone.

If your website answers those questions, there's a good chance they'll discover your business before they discover your competitors.

Over time, your blog becomes a library of helpful information that continues attracting visitors long after each article is published.

FAQ Pages Help Remove Doubt

Every tradie answers the same questions over and over.

Instead of answering them individually every time someone calls, your website can answer many of them before they even pick up the phone.

Some common questions include:

• How much does it cost?
• How long will the job take?
• What areas do you service?
• Do you provide warranties?
• Do you offer free quotes?

Answering these questions helps build trust and removes uncertainty.

It also improves the overall user experience because visitors can quickly find the information they're looking for.

Rather than creating one huge FAQ page, we generally recommend adding relevant FAQs throughout your service pages as well.

This gives customers answers exactly where they need them.

The Website Structure We Recommend for Most Tradies

One of the biggest benefits of building a website properly from the beginning is that it's much easier to grow over time.

Rather than randomly adding new pages whenever you think of them, we recommend following a logical structure.

For most trade businesses, it looks something like this:

• Home
• About
• Service Pages
• Contact
• Gallery
• Reviews

Then expand with:

• Location Pages
• Project Pages
• Blog Articles
• FAQs

This creates a website that's easy for both customers and Google to navigate.

Every page has a purpose.

Every page supports another page.

And every page helps move visitors towards making an enquiry.

Common Website Structure Mistakes

After reviewing hundreds of tradie websites, we've noticed the same problems appearing time and time again.

Trying to Rank One Page for Every Service

One generic Services page usually isn't enough.

Dedicated service pages almost always perform better because they answer specific customer questions and target individual search terms.

No Location Pages

If you service multiple suburbs but don't have dedicated location pages, you're missing valuable opportunities to appear in local searches.

No Real Photos

Stock images might make a website look polished, but they rarely build trust.

Real project photos consistently outperform generic imagery because they prove you've done the work.

Very Little Information About the Business

Customers don't just hire businesses.

They hire people.

Thin About pages make it harder for visitors to trust the person behind the business.

No Clear Calls to Action

Every important page should encourage visitors to take the next step.

Whether it's requesting a quote, calling your team or booking an inspection, don't make customers search for how to contact you.

Bigger Doesn't Always Mean Better

One of the biggest misconceptions we hear is that more pages automatically mean better SEO.

That's simply not true.

We'd much rather build a 20-page website filled with genuinely helpful, well-written content than a 100-page website full of thin pages that provide very little value.

Every page on your website should exist for a reason.

It should answer a question.

Solve a problem.

Build trust.

Or help someone take the next step.

If it doesn't achieve one of those things, it probably doesn't need to be there.

Conclusion

A successful tradie website isn't measured by how many pages it has.

It's measured by how well those pages work together.

Your homepage introduces your business.

Your service pages explain what you do.

Your About page builds trust.

Your gallery showcases your workmanship.

Your reviews provide social proof.

Your location pages help customers find you.

Your blogs answer questions before people are ready to hire.

Together, they create a website that not only ranks well in Google but also gives potential customers the confidence to choose your business.

That's exactly what your website should be doing every day.