Advertising is essential for any trade business—whether you’re a plumber, electrician, landscaper, concreter, roofer, builder, or handyman. With competition increasing across every industry, knowing where to advertise can be the difference between a phone that never stops ringing and one that goes quiet.

The good news? Tradies have more advertising options than ever before. From online platforms to local digital strategies, there are plenty of places to promote your services and attract high-quality leads.

Below are the best places for tradies to advertise, including both free and paid options that work extremely well across Australia.

1. Google Business Profile

If you only choose one platform to promote your trade business, it should be Google Business Profile. It’s free, highly visible, and one of the first places customers look when searching for a tradie.

Why it works:

• Shows your business in local search and map results
• Helps you appear in the Local Map Pack
• Builds trust with photos and reviews
• Allows customers to call or message instantly

Make sure to:

• Add new photos weekly
• Update services and service areas
• Collect reviews consistently
• Post updates and offers
• Keep your hours up to date

A well-optimised Google Business Profile can generate consistent, high-quality leads—without paying a cent.

2. Google Ads

Google Ads is one of the most effective advertising methods for tradies. When someone searches “roof repair Gold Coast” or “Sydney plumber near me,” they’re ready to hire someone immediately.

Benefits of Google Ads for tradies:

• Instant visibility
• Highly targeted by location
• You only pay when someone clicks
• Ideal for urgent or emergency services
• Works for almost every trade—plumbing, electrical, landscaping, painting, pressure washing, concreting, renovations, and more

Google Ads performs best when paired with a professional website that loads fast, clearly explains your services, and makes it easy for customers to contact you.

3. Facebook & Instagram Ads

Meta Ads help you reach people who aren’t actively searching yet—but may still need your services. This makes them perfect for visual trades and projects where before-and-after images make a big impact.

Great for:

• Pressure washing
• House washing
• Landscapes and lawns
• Decking and fencing
• Painting
• Renovations
• Concreting
• Outdoor living projects

Why Meta Ads work:

• Low cost to reach thousands of locals
• Great for building brand recognition
• Perfect for showcasing transformations
• Reels, videos, and carousels convert extremely well

These ads keep your business top-of-mind so that when someone does need a tradie, you’re the first person they think of.

4. Local Facebook Community Groups

Local Facebook groups are one of the best free places to advertise as a tradie—and they often generate enquiries faster than paid ads.

Examples include:

• Buy, Swap & Sell groups
• Suburb-based community pages
• Local business groups
• Home improvement or renovation groups

Tips for success:

• Share before/after photos of recent jobs
• Answer questions and be helpful
• Provide value—not just sales posts
• Stay consistent without spamming

People love hiring someone local, so getting your name circulating in these groups can lead to steady work.

5. Ute Signage & Trailer Signage

Your vehicle is a moving advertisement—and one of the best long-term marketing investments you can make.

Benefits of ute signage:

• Promotes your business 24/7
• Builds trust and credibility on job sites
• Gets seen by thousands of locals each week
• Creates instant recognition in your service areas

What to include:

• Business name
• Phone number
• Website
• Key services
• Clean, professional branding

Many tradies get regular calls simply from being seen in traffic or parked at local homes.

6. Business Directories

Online directories still play a strong role in helping customers find local trades. Listing your business across multiple platforms improves your visibility and increases your chances of being discovered.

Popular directories for tradies:

• Hipages
• Oneflare
• ServiceSeeking
• Airtasker
• Yellow Pages
• True Local
• LocalSearch

These platforms can be particularly helpful for new businesses looking to build momentum quickly.

7. Your Website

Your website is one of the most powerful advertising tools your trade business can have. A clean, modern, mobile-friendly website builds trust and makes it easier for customers to contact you.

Your tradie website should include:

• Clear service pages
• Location-based pages
• Before and after galleries
• Testimonials and reviews
• Contact forms
• Click-to-call buttons
• Licensing and insurance details

SEO (Search Engine Optimisation) helps you appear in Google searches for keywords like:

• “electrician Brisbane”
• “plumber near me”
• “pressure washing Gold Coast”
• “concreter Sunshine Coast”

A strong website combined with SEO is one of the most effective long-term advertising strategies for tradies.

8. Social Media Pages

Even if you don’t run paid ads, simply maintaining active social media pages can generate work.

Content ideas that attract leads:

• Before/after photos
• Time-lapse videos
• Client testimonials
• Job walk-throughs
• Maintenance tips
• Team introductions
• Seasonal reminders

Customers love seeing real results—not stock photos. Posting a few times a week helps build trust and keeps you visible in your community.

Final Thoughts

The best advertising strategies for tradies combine both digital marketing and local visibility. By focusing on Google Business Profile, Google Ads, Meta Ads, local Facebook groups, professional signage, strong directories, a high-quality website, and consistent social media content, you’ll create a reliable, year-round flow of leads.



You don’t have to use everything at once—just choose the platforms that suit your trade, your budget, and the type of work you want to attract. With consistent advertising and a strong online presence, your trade business can grow quickly and stay fully booked.