10 Must-Haves On Your Trade Website

A high-quality trade website acts as your digital storefront: it showcases your skills, demonstrates credibility, and makes it easy for customers to contact you.

If your website is missing key features, you’re leaving money on the table. Below are the 10 must-haves every trade website should include to attract more enquiries, win more quotes, and build long-term trust with potential clients.

1. Testimonials & Google Reviews (Video Testimonials Are Even Better)

Social proof is everything. When a homeowner or business is choosing a tradie, they want to know they’re hiring someone reliable, skilled, and easy to work with. Testimonials and Google Reviews are the quickest way to build trust.

A dedicated reviews section—paired with a live Google Reviews feed—helps potential clients see what others have experienced. Take it one step further with video testimonials, even if filmed on a phone. Hearing an actual customer speak about your workmanship, communication and reliability is far more persuasive than written text alone.

• To maximise impact, place testimonials throughout the site:
• On your homepage
• On each service page
• Near call-to-action buttons
• On your contact page

2. Before & After Photos

Before and after photos are one of the most powerful tools for tradies. They show transformation, skill, and attention to detail in a way words cannot.

Whether you complete roof restorations, driveway cleaning, carpentry, plumbing, or renovations, always capture clear images of your work. Visitors should instantly see the difference you’ve made. This is especially important for tradies offering visual outcomes—pressure washing, painting, concreting, tiling, landscaping, and restoration services.

Create a dedicated gallery page and also sprinkle before/after sliders across relevant service pages to visually demonstrate results. The “proof” speaks louder than any sales pitch.

3. Photos of the Team & Business Owner

People hire people—not faceless companies.

Showing photos of your team and the business owner builds trust by adding a personal touch. It shows that you’re real, local, approachable, and experienced. Team photos help customers feel more comfortable letting your staff into their homes or workplaces.

Tips for high-impact team imagery:

• Display both individual and group photos
• Include name, role, and qualifications where relevant
• Keep the photos professional but friendly
• Show team members on the tools or at job sites

Your website feels more relatable when visitors can “meet” the people behind the brand.

4. Photos of Finished Projects

Finished project photos showcase the quality and consistency of your workmanship. They help customers visualise what they’ll receive when they hire you.

Consider adding:

• A portfolio page
• Case studies with descriptions of the job
• Project galleries on each service page
• A “recent work” slider on your homepage

High-quality images build credibility and help clients feel confident that you can deliver the results they’re after.

5. A Strong “Why Choose Us” Section

When customers compare multiple tradies, your Why Choose Us section can be the factor that tips the scales.

This section should clearly highlight what makes your business different, such as:

• Years of experience
• Local expertise
• Friendly, reliable service
• Transparent pricing
• Fast turnaround times
• Fully licensed and insured staff
• High-quality workmanship
• Exceptional customer communication

Use bullet points for clarity and keep it concise. This section is your opportunity to sell your strengths quickly and effectively.

6. Licence Numbers & Qualifications

Trust is everything in the trades industry. Customers want to know they’re dealing with a fully qualified, legally compliant business.

Make sure your website displays all relevant:

• Licence numbers
• Industry qualifications
• Certifications
• Trade memberships
• Insurance details (public liability, QBCC, etc.)

Display them clearly on your footer, “About” page, and contact page. Providing licence numbers upfront gives customers peace of mind and reassures them that you operate safely and professionally.

7. Awards & Industry Recognition

If you’ve won awards, been featured in the media, or belong to a professional association, show it off.

Awards help position your business as a leader in your field. They increase credibility, build trust and differentiate you from competitors who may not have the same level of recognition.

Display awards using:

• Logos
• Badges
• Certificates
• Press features
• “As Featured In” banners

This gives your business instant authority.

8. Clear Delivery & Project Process

Customers want to know exactly what will happen once they enquire. A clear Process section reduces uncertainty and makes your business feel more organised and professional.

Your process might look like:

• Enquiry received – customer contacts you via email, form, or phone
• Assessment/inspection – onsite visit or detailed information gathering
• Quote provided – timeframe, cost, inclusions
• Job scheduled – customer books in
• Work completed – your team does the job
• Final inspection – customer signs off
• Follow-up – warranty, support, and after-care

When potential clients understand your workflow, they’re far more likely to proceed.

9. Guarantees, Workmanship Warranties & After-Care

A guarantee shows that you’re confident in your work. It removes doubt from the customer’s mind and encourages them to book without hesitation.

Consider including:

• Workmanship guarantees
• Warranty on materials (if applicable)
• Satisfaction guarantees
• Maintenance or after-care support
• Service warranties for repairs

Even stating something simple—like a 12-month workmanship guarantee—can significantly improve conversion rates. Customers appreciate knowing they’re protected.

10. Easy-to-Find Contact Information

It sounds obvious, yet so many trade websites make contacting the business far more difficult than it should be.

Your website must include:

• A simple contact form
• A mobile-friendly phone number (click-to-call)
• A clearly displayed email address
• Operating hours
• Service areas
• A location map (if relevant)

Customers shouldn’t need to hunt around to get in touch. Place contact details in:

• The header
• The footer
• The contact page
• Enquiry call-outs on each service page

The easier it is to contact you, the more enquiries you’ll receive.

Conclusion

Your website is often the first impression customers get of your business. By including these must-have features, you’ll build trust, increase enquiries, and set your business apart in a competitive industry. A professional, well-structured trade website ensures potential clients see your credibility, skill, and reliability from the moment they land on your homepage.